Twitter Unveils New X Logo, Bid Farewell to Blue Bird

Twitter’s CEO, Linda Yaccarino, proudly revealed the fresh logo for the platform. The logo features a white “X” set on a black background.

Twitter's new logo 'X'
New logo of Twitter [Image source: @elonmusk/Twitter (X)]

On late Sunday evening, the CEO made the announcement through a tweet, showcasing the new logo projected onto Twitter’s, or rather now X’s, headquarters in San Francisco.

Shortly before that, Yaccarino shared the logo with enthusiasm, stating: “X is here! Let’s do this.” However, company owner Elon Musk had already revealed the logo on Saturday, so the official unveiling held little surprise.

Musk expressed his desire for people to call the app ‘X’ instead of Twitter. However, popular tech YouTuber Marques Brownlee responded to the new name, saying, “Old habits die hard.”

On previous Sunday, Yaccarino tweeted about her excitement, stating that she and Musk are ‘”looking forward to working with our teams and every single one of our partners to bring X to the world.”

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Her comments followed a series of posts from Musk on Saturday night, he revealed that significant changes were coming to the platform, including a rebranding to replace Twitter’s famous bird with a new X logo. Back in March, Musk had already changed the business name from Twitter Inc. to X Corp. and on Saturday, he tweeted: “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

Although the new X logo has been announced, there are still some pending adjustments concerning the blue bird. As of now, the bird logo can still be seen on the mobile app and in the corner of embedded tweets, as shown above.

Earlier on Sunday, Yaccarino shared her thoughts through a tweet, stating: “It’s an exceptionally rare thing β€” in life or in business β€” that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

The CEO, hired by Musk in May, further expressed, “For years, fans and critics alike have urged Twitter to dream bigger, innovate faster and realize our immense potential. X will not only achieve that but surpass expectations. There’s no limit to this transformation. X will be the platform that can deliver, well… everything. @elonmusk and I are eager to collaborate with our teams and partners to introduce X to the world.”

Musk, known for his ventures in SpaceX and Tesla, envisions turning Twitter into a ‘super-app,’ akin to China’s WeChat. This transformation aims to offer a diverse array of services all within the platform, such as tweeting, messaging, banking, payments, meal delivery, ridesharing, shopping, and more.

The decision to abandon Twitter’s iconic bird logo and elevate the app into a more extensive platform goes hand in hand with significant changes implemented since Musk’s acquisition of the company for $44 billion in October. One of the initial steps taken by the new owner was reducing the workforce by over half. Additionally, the blue-check verification system underwent an overhaul, now accessible to anyone through Twitter Blue, the premium tier, rather than exclusively available to notable figures like politicians and celebrities. Moreover, Musk eased moderation rules, enabling several previously banned accounts to rejoin the service.

At present, the platform faces competition from Threads, a Twitter-like app introduced by Meta earlier this month. Impressively, Threads garnered over 100 million users within its first five days of launch, setting a new record for growth.

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